Home Improvement Contractors & Email Marketing Postcards
In the current environment, home improvement contractors are seeing a massive spike in business. Many contractors are being lulled into believing that they don’t need to be marketing their business. Like all businesses, these times of plenty will be offset by other times when business is scarce. When business is booming is precisely the time you need to be preparing for the next phase.
Additionally, home improvement contractors often rely on word-of-mouth referrals, often forgoing the very tools they need to leverage to build their future business. They need to be capturing contact data for potential customers a year and two years down the road. So if you’re a contractor, insure your future earnings. Begin to build your list from folks visiting your website, your social media pages or even your Google Business listing, and start marketing to them now.
People who are considering hiring a contractor always want to see other jobs that have been completed or hear about referrals, so take pictures of those decks, paint jobs, kitchens, bedrooms, and additions that you're doing. There's great filter and photo software on iPhones and Android phones today, so you don't need to be a great photographer to capture a stunning image. Send one or two of those out as email postcards and you'll have the people begin to understand what you could do for them in the future. Get a quote or two from your happiest customers and include those as social proof as well. It will be invaluable as you attempt to maintain a constant stream of business, not just for the next 6 months, but for the next 6 years.
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Our intelligent (and super fun) email editor simplifies email creation and pulls your WordPress blog posts, website images and WooCommerce products right into your email content. Leads from your WordPress website, ecommerce store and contact forms are automatically captured and routed into our included Contacts CRM and synced with your email marketing lists.Start marketing with email