6 Reasons Email is your Most Powerful Marketing Tool

Email marketing has been around since the beginning of the internet, so it’s easy to think of it as outdated, especially compared to social media marketing or digital advertising. But here’s the thing: email marketing is one of the most powerful marketing tools you can use. Here are a few reasons why it should absolutely be part of your marketing strategy.

1. Email marketing gives you more bang for your buck

If you want a great return on your investment, email is the winner. Some marketing experts even put the average return on investment for emails at around $40 for every $1 spent (Litmus). ROI for social and digital advertising usually comes in under $30, while channels like print, direct mail, radio, and tv tend to return an average of between $10 and $20 on each dollar spent. All of this depends on the quality of your content of course, so make sure you take time to understand what your customers and prospects are looking for so you can give them info that’s useful and interesting.

2. You can get your message to the right people

People interact with content that is relevant to them. That’s why it’s so important to get the right message in front of the right people. Email marketing makes it easy to segment your email list and serve the content, promotions, and info that your audience wants. That has a massive impact when it comes to building trust in your brand and on the number of people who click through to your website and convert into customers or clients.

3. Email is made for mobile

Over 60% of emails are opened last year were opened on a mobile device (emailmonday). Even better, email open rates are pretty solid on mobile devices especially when you use relevant content and focus on quality rather than quantity. Nine of out ten people with smartphones have said that they use their phones to check email at least once a day, so it’s a great way to get their eyes on your message.

4. Your messages last

Unlike basically every other type of marketing, emails have staying power. Rather than deleting emails, a lot of people just leave them in their inbox. Your emails become a searchable library of branded content and messages from you. It goes a long way to helping build familiarity with your brand and making it easy for people to interact with you.

5. You can improve results by testing

Every email campaign you send out is an opportunity to learn what your audience likes. By trying out different messages, offers, subject lines, calls to action, and even send timing, you can learn what’s most effective. A/B testing your emails and trying different ways of splitting up your distributions lists optimizes your email strategy and strengthens your relationship with your audience.

91% of people said they like to get promotional emails from the companies they do business with, and 72% said they prefer to get messages via email (MarketingSherpa). Try getting that many people to say that about TV advertisements, direct mail, or billboards.

Bottom line: email marketing works. It has a track record of success unparalleled by any other form of digital marketing. And it’s been an essential part of marketing strategies for small businesses, big companies, non-profits, and anyone who wants to grow their customer base and increase conversion. Start seeing results for yourself.

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Our intelligent (and super fun) email editor simplifies email creation and pulls your WordPress blog posts, website images and WooCommerce products right into your email content. Leads from your WordPress website, ecommerce store and contact forms are automatically captured and routed into our included Contacts CRM and synced with your email marketing lists.

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